FedEx Office initial entry into social media was less than groundbreaking. We took a new approach and were able to infuse the very traditional, old school FedEx Office corporate brand with exciting and engaging social media animation and style.
I built a team of social strategists and content creators. With a relevant social media strategy and a targeted content calendar addressing seasonally current printing, shipping and packing needs we grabbed attention from consumers and small business owners that often did not think of FedEx Office as a current option for their new and evolving needs.
All done on a very modest budget appropriate for social content needs.