How do you get people excited about printing – give them the ability to get a sense of the texture, the feeling of the substrates, the vibrancy of the color and how easy it can be for them to create their own professional looking projects all online without actually going into the store to touch the products?

We did all that and inspired them in social posts, in-store video and online, giving them ideas for how they can move their business forward with printed items from FedEx.