NTTA (North Texas Tollway Authority) was hoping to connect to various communities in North Texas and help people see them as a part of their lives.

What better way than to provide free ice cream at events from local food fairs, sports events and music gatherings. We even produced a coloring book for kids with our puppet characters that also educated our drivers about NTTA. Even a local news program invited us to be part of their summer family program.

NTTA was able to be part of so many DFW communities and help them appreciate how a TollTag can make their life easier.