DIFFA Collection, is THE charity fashion event in Dallas raising close to one million dollars for North Texas AIDS/HIV service organizations. DIFFA launched Smoking Haute, paid tribute to Yves St, Laurent and his development of the first tailored pant suit for women (the smoking jacket).

Helmut Newton's classic photo of that initial jacket was inspiration for the images used throughout the event. The photos modernize this now classic fashion icon.

Digital ads, social, outdoor, signage, video and collateral all used this striking fashion look and feel.