AT&T Performing Arts Center in Dallas was looking to pull together their group of multiple performing arts facilities into a cohesive, identifiable single entity, similar to Lincoln Center.

First order of business was a name that could address a wide range of performing arts activities and educational initiatives. Then, bringing that name to life through a visual identity that could be applied to the venue themselves and the communication materials that they used to communicate to the public.

Not yet implemented, but well received as a means to create a unique identity for AT&T in Dallas’s Arts District.